Naddaraty

Naddaraty, a Moroccan eyewear distributor, needed a brand identity that could carry multiple product tiers — from accessible lines to high-end luxury. The challenge: create something elegant and trustworthy, without overshadowing the international brands they represent.

Naddaraty, a Moroccan eyewear distributor, needed a brand identity that could carry multiple product tiers — from accessible lines to high-end luxury. The challenge: create something elegant and trustworthy, without overshadowing the international brands they represent.

We explored refined typographic solutions and subtle design cues to evoke sophistication without arrogance. The goal was a brand that felt premium yet approachable — strong enough to stand alone, but flexible enough to let luxury labels shine.