La Maison du Majhoul

La Maison du Majhoul, a premium sub-brand of Les Délices Majhoul, needed a visual identity that would reflect the high-quality organic Majhoul dates they produce, while staying true to the roots of Moroccan heritage. The challenge? To design a branding that exudes luxury and authenticity without losing the rich cultural story behind the product.

We crafted a branding concept that fused elegance with tradition. The packaging was designed with a premium, yet earthy feel, using black impressions on craft materials to evoke a sense of sophistication while staying grounded in the natural roots of the product. Every detail was carefully considered to balance modern luxury with timeless authenticity.

The result is a cohesive, refined identity that mirrors the product itself: luxurious, yet deeply connected to its Moroccan origins. The branding successfully communicates the premium quality of La Maison du Majhoul’s organic dates while honoring the rich cultural tradition behind them.